THIS WEEK IN THE SPOTLIGHT – DEC 4, 2017



NUDESTIX • Allure

This week, the Spotlight team’s dedication and media relationships resulted in an inclusion for the popular makeup brand, NUDESTIX, on Allure Magazine’s website. Reaching more than 3.5 million readers, Allure revealed the best gifts to give makeup lovers and included NUDESTIX’s limited-edition “Creator’s Palette” as one of the products that will be perfect to gift this holiday season.

 

NUDESTIX • FabFitFun

As a result of our skill, experience and relationships, the Spotlight PR team secured a feature for the makeup brand, NUDESTIX, on the lifestyle website, FabFitFun. Reaching more than 480,437 readers, the article touched on different holiday gift ideas that correspond to each zodiac sign and included NUDESTIX’s limited-edition “Creator’s Palette” as a great gift to give Leos.

 

Dr. William Kwan • SkinCeuticals

We are proud to announce that the Spotlight team was instrumental in helping our client, Kwan Dermatology, become the 50th SkinCeuticals Flagship Store in the country – with exclusivity in the city of San Francisco. Our marketing department helped to negotiate the agreement and designed and coordinated the construction of the SkinCeuticals display space. In addition, our marketing team will be coordinating the creation of the store website.

 

NUDESTIX • HypeBae

The Spotlight team understands the power of online media and how to leverage it to benefit our clients! Our team successfully secured a feature for our makeup brand client, NUDESTIX, on the Hong Kong digital platform, HypeBae. Reaching more than 18,171 readers, HypeBae revealed a holiday makeup tutorial video, where the co-founder of NUDESTIX, Taylor Frankel, gave makeup tips on how to achieve the perfect smokey eye and bold red lip.

 

NUDESTIX • Simply Beyoutified Beauty Blog

The entire Spotlight team constantly cultivates and nurtures relationships with health & beauty bloggers and this week, our team secured an inclusion for the makeup brand, NUDESTIX, on the beauty blog, Simply Beyoutified. In the blog post, NUDESTIX’s limited-edition “Creator’s Palette” was featured as a great stocking stuffer to gift in the upcoming holiday season.