THIS WEEK IN THE SPOTLIGHT – AUGUST 15, 2016
Our clients definitely stole the spotlight this week! Our team worked feverishly to generate some outstanding press for our health and beauty clients. Celebrity dermatologist Dr. Ava Shamban and her new skin space, SKINxFIVE, were featured in the September issues of InStyle and Allure. While SKINxFIVE was featured as a top five medispa in Instyle, Dr. Shamban explained to Allure readers how create the perfect “V” jawline. Dr. Shamban was also featured in articles by The Zoe Report, Bustle, and Newsmax, this week. Booming makeup brand NUDESTIX was also featured in print this week! Following our pitching, NUDESTIX’s new Skin Glossing Pencil was highlighted in Teen Vogue’s article, Girl Code.” We also coordinated an interview for NUDESTIX’s Co-founder, Ally Frankel, with Influenster where Ally talked about being a beauty boss. Due to our close relationships with media, we secured an article for Dr. Mark Surrey & Dr. Shahin Ghadir of SCRC with Health.com for an article on IVF myths. Additionally, Dr. Danzer of SCRC was featured in The Zoe Report. Renowned plastic surgeon Dr. Anthony Youn also had some great press – he was mentioned in Newsmax’s article, and NewBeauty.com. Last but not least, leading health and fitness expert Dr. Robert Huizenga was featured in several articles this week, following the radio interview we secured for him with Dr. Drew. Read more about our experts below!
Dr. Ava Shamban
Celebrity dermatologist Dr. Ava Shamban was featured in InStyle’s September issue in the article, “Get the Most Out of a MediSpa.” Dr. Shamban’s new skin space, SKINxFIVE, provides five derm-curated treatments to address the five different stages of aging. InStyle has a circulation of 1,767,779.
NUDESTIX
Booming makeup brand NUDESTIX was featured in Teen Vogue’s article, “Girl Code.” The article highlights NUDESTIX’s new Skin Glossing Pencil as one of the 10 best “Purse Appeal” items. Teen Vogue has a circulation of 1,011,382.
Southern California Reproductive Center
Dr. Surrey & Dr. Ghadir of Southern California reproductive Center were featured in Health.com’s article, “9 Things to Know If You’re Thinking About IVF.” The doctors weigh-in on the myths and facts of IVF and fertility treatments. Health.com reaches more than 2.3 million readers.
Dr. Ava Shamban
Celebrity dermatologist Dr. Ava Shamban was featured in Allure’s September issue in the article, “The New V.” Dr. Shamban explains to readers how to avoid a sagging neck and how to add structure back into the jaw to create the perfect “V” jawline. Allure has a circulation of 1,154,623.
Dr. Robert Huizenga
Leading health and fitness expert Dr. Robert Huizenga was featured in The Wrap’s article, “Dr. Drew ‘Gravely Concerned’ About Hillary Clinton’s Health.” Dr. Huizenga weighs in on Clinton’s recent health problems. Additionally posted by Yahoo! Beauty, the article reached more than 89 million readers.
Dr. Anthony Youn
Renowned plastic surgeon Dr. Anthony Youn was featured in Newsmax’s article, “5 Ways to Reverse Skin Sun Damage.” Dr. Youn says that even young people are effected and explains the best treatments for sun damaged skin. Newsmax reaches more than 7 million readers.
NUDESTIX
Co-founder of NUDESTIX, Ally Frankel, was featured in the Influenster article, “NUDESTIX Co-founder Ally Frankel Shares Her Journey Into The Beauty Business.” Ally shares the history of NUDESTIX and details about what the typical beauty boss workday is like.
Dr. Ava Shamban
Celebrity dermatologist Dr. Ava Shamban was featured in Newsmax’s article, “5 Ways to Reverse Skin Sun Damage.” Dr. Shamban explains repair the skin by applying antioxidants directly to the face and neck. Newsmax reaches more than 7 million readers.
Southern California Reproductive Center
Dr. Hal Danzer of Southern California Reproductive Center was featured in The Zoe Report’s article, “Should You Freeze Your Eggs?” Dr. Danzer sheds light on the egg freezing process and provides insight on some of the most important egg freezing questions. The Zoe Report reaches more than 200,000 readers.
Dr. Anthony Youn
Renowned plastic surgeon Dr. Anthony Youn was featured in NewBeauty’s article, “A New Filler Might Be Coming in 2017.” Youn, who has been using injectables for over ten years, comments on Sculptra Aesthetic. NewBeauty reaches more than 800,000 readers.
NUDESTIX
Booming makeup brand NUDESTIX was featured in Essence’s article, “#TipTuesday: 2-in-1 Beauty Products That Make Life Easier.” NUDESTIX’s Lip + Cheek Pencil is featured in Essence’s August Beauty Box. Essence reaches more than 3 million readers.
Dr. Ava Shamban
Celebrity dermatologist Dr. Ava Shamban was featured in the Bustle article, “9 Things Experts Would Never Put On Their Skin.” Dr. Shamban explains to readers why she never uses hot water on her skin. Bustle reaches nearly one million readers.
Dr. Ava Shamban
Celebrity dermatologist Dr. Ava Shamban was featured in The Zoe Report’s article, “Your Skin Faces Major Risks if You Live in These Areas.” Dr. Shamban shares her knowledge on why big cities are harsh on your skin. The Zoe Report reaches more than 216,000 readers.
