THIS WEEK IN THE SPOTLIGHT: APR 29, 2024



Dr. Thaïs Aliabadi • People Magazine

The Spotlight team understands the importance of helping to educate consumers through media! Recently, our client, board-certified OB-GYN and co-host of SHE MD podcast Dr. Thaïs Aliabadi, was interviewed with actress Olivia Munn for People magazine. In the interview, Dr. Aliabadi discusses why she recommends women take a lifetime breast cancer risk assessment in order to help early detection of breast cancer. Doing Oliva Munn’s lifetime risk assessment is what led to additional testing and ultimately the early detection of her breast cancer diagnosis. The article placed her in front of more than 72.8 million online readers.

 

Dr. Steven Williams • CNN

Recently, our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, was featured in CNN online. In the article, Dr. Williams discusses the dangerous counterfeit versions of Botox and the implications for patients. Not only did the article reach more than 124 million online readers, but was also picked up by CNN En Español and Yahoo! News, placing Dr. Williams in front of an additional 75 million online readers.

 

Dr. Thaïs Aliabadi • Poosh

The entire Spotlight team continuously cultivates and nurtures relationships with beauty writers. Our Spotlight PR team was instrumental in securing, board-certified OB-GYN and founder of Trimly, Dr. Thaïs Aliabadi an interview in Poosh. In the interview, Dr. Aliabadi provides insight on ways women can advocate for themselves as patients — placing her in front of more than 188,000 online readers.

 

Trimly • Women’s Health UK

One of the powers of PR is that the media exposure can last indefinitely. In 2023, we secured an interview for, registered dietician and Trimly nutritional coach, Kim Shapira, in Women’s Health online. Recently, Women’s Health UK republished the feature where Kim offers nutritional modifications that can make PCOS weight-loss much easier, placing Trimly in front of more than 21.4 million online readers.

 

Renuva • Marketing

As a full-service, PR-driven communications agency, we are proud to support our clients in order to help them achieve their objectives. Renuva is the first off-the-shelf solution to replacing age-related volume loss with a person’s own fat. The Spotlight marketing team created and executed an exclusive live event. Currently, the marketing team is working on editing a series of educational videos generated from the Renuva live event.