THIS WEEK IN THE SPOTLIGHT – JUL 23, 2018



Dr. Ava Shamban • Instagram

The Spotlight social team helped celebrity dermatologist Dr. Ava Shamban hit 15k followers on Instagram, through various strategic efforts, including an Allure Magazine takeover.

 

Dr. Bill Dorfman • The Hollywood Reporter

The Spotlight PR team helped our client of over 8 years, celebrity dentist and LEAP founder Dr. Bill Dorfman, leverage a personal appearance by Mark Wahlberg and Anthony Hopkins and secure press with celebrity and entertainment news outlet, The Hollywood Reporter. Reaching over 71,729 readers, placements in THR resulted in a further media exposure in People Magazine, Fox News, Yahoo News, Extra TV, Just Jared Jr., News Week, AOL, and Access Hollywood, which reached an additional 80.8 million readers and lead to more than $5.6 million in earned media! The articles featured Dr. Bill Dorfman and his work with non-profit LEAP Foundation, discussing its key focus and mission as a leadership program.

 

Dr. Ava Shamban • Allure

As a result of our PR team’s consistent outreach to major beauty publications, celebrity dermatologist Dr. Ava Shamban was featured in Allure magazine, reaching over 3.5 million readers! The article touched on actress, LaVerne Cox’s unconventional face wash product and turned to Dr. Shamban for expert opinion. The article was also picked up by Yahoo! Lifestyle, reaching an additional 10 million readers!

 

Dr. William Kwan & Dr. Ava Shamban • Greatist

Spotlight secured sizable media for our clients, ethnic skincare expert Dr. William Kwan and celebrity dermatologist Dr. Ava Shamban on the lifestyle and health publication, Greatist. Reaching over 10.1 million readers, Dr. Shamban and Dr. Kwan each shared an everyday habit that can make you look older.

 

Dr. Ava Shamban • Health

Our strong relationship with media secured a feature for celebrity dermatologist Dr. Ava Shamban in Health’s online publication and reached more than 11.8 million readers! Dr. Shamban shared useful insights about the skincare product, Differin.