Dr. William Kwan • Health Magazine’s Website
Due to our strong relationships with magazine editors, our PR team secured an interview for Spotlight’s client, ethnic skincare expert Dr. William Kwan, on Health Magazine’s website. Reaching more than 11.8 million readers, Dr. Kwan not only explained to Health how hyaluronic acid benefits the skin, but he also suggested his top pick for an over-the-counter hyaluronic acid serum.
Spotlight Communications Group • The Vanderpump Dogs Foundation
The Spotlight team was out doing good deeds this week to help support the efforts of Vanderpump Dogs to stop the Yulin Dog Festival in China and to help find homes for needy local dogs. The team secured Access Hollywood to cover the event which featured social media sensation, Brittany Furlan, who invited her fans to a Meet & Greet at the Vanderpump Dogs adoption center in West Hollywood. The event not only raised money but increased awareness to millions for the need to help our beloved four-legged friends.
NUDESTIX • Refinery29
The Spotlight PR team is dedicated to consistently reaching out to media with article ideas that our clients can be featured in. As a result, our team successfully secured a feature for our makeup brand client, NUDESTIX, on the lifestyle website, Refinery29. Reaching more than 16.2 million readers, the article featured NUDESTIX’s limited-edition “Royal Canadian Tin” as one of the Sephora makeup products that is only available in Canada.
Dr. Ava Shamban • Allure
Our PR team is constantly reaching out to the media to ensure that our clients are receiving notable press! This week, we secured an interview for celebrity dermatologist, Dr. Ava Shamban, that lead to a feature on Allure Magazine’s website. Reaching more than 3.5 million readers, Dr. Shamban explained how using a sheet mask every day benefits your skin.
NUDESTIX • Byrdie
Our PR team’s determined efforts secured our makeup brand client, NUDESTIX, a feature on the beauty and lifestyle website, Byrdie, that reached more than 1.2 million readers. In the article, Byrdie explained to readers how NUDESTIX’s “Eyebrow Stylus & Gel Pencil” has a tear-shaped applicator, making it quick and easy to fill in eyebrows.
Dr. Ava Shamban • Allure
As a result of our PR team’s fastidious outreach, celebrity dermatologist, Dr. Ava Shamban, was featured on Allure Magazine’s website that reached more than 3.5 million readers. In the article Dr. Shamban explained how important it is to do a patch-test before applying hair-dye, to help avoid unwanted allergic reactions.
Dr. Ava Shamban • The Aesthetic Guide Magazine
This week, our team secured an inclusion for celebrity dermatologist, Dr. Ava Shamban, in the May/June issue of an aesthetic medicine magazine, The Aesthetic Guide. Reaching more than 18,000 readers, the article not only focused on a new breathable foundation that can help with the healing process during an aesthetic post-procedure recovery but also turned to Dr. Shamban for advice on why most women want to cover up quickly after receiving an aesthetic procedure.
Dr. Ava Shamban • Dermstore
As a result of our skill, experience and relationships, the Spotlight PR team secured a feature for celebrity dermatologist, Dr. Ava Shamban, on the skin care and beauty blog, Dermstore. In the article, Dr. Shamban explained to readers why sleeping on your back could be more beneficial to the body and how it can help with neck issues.