THIS WEEK IN THE SPOTLIGHT – JAN 29, 2018



Dr. Ava Shamban • Prevention Online

This week, the Spotlight team’s dedication and media relationships resulted in a feature for celebrity dermatologist Dr. Ava Shamban on Prevention Magazine’s digital platform. Reaching more than 9.3 million readers, Dr. Shamban shared her skin expertise on how to get clearer skin by switching out your old makeup products.

 

Dr. William Kwan • Health Online

As a result of our skill, experience and relationships, the Spotlight PR team secured a mention for ethnic skincare expert Dr. William Kwan on Health Magazine’s website. Reaching more than 11.8 million readers, Dr. Kwan gave his product recommendation that can help with acne scars.

 

Dr. Ava Shamban • Elite Daily

This week we secured an interview and landed a feature for celebrity dermatologist Dr. Ava Shamban with the lifestyle publication, Elite Daily. Reaching more than 10.1 million readers, Elite Daily turned to Dr. Shamban for advice on sunburn cures that readers can use this upcoming spring season!

 

Dr. William Kwan • Bustle

As a result of our PR team’s fastidious outreach, our client, ethnic skin care expert Dr. William Kwan, was featured on the lifestyle website, Bustle. Reaching more than 16.3 million readers, Dr. Kwan explained how wearing tight hairstyles can lead to hair loss over time.

 

Dr. Ava Shamban • Byrdie

The Spotlight team understands how to leverage the power of online media! This week, our team secured a feature for celebrity dermatologist Dr. Ava Shamban on, the beauty and lifestyle website, Byrdie that reached more than 1.2 million readers. In the article, Dr. Shamban discussed different treatments readers can do in order to get rid of irritation and redness around the nose.

 

Dr. William Kwan • Elite Daily

Our PR team’s strategic thinking helped our client, ethnic skincare expert Dr. William Kwan, secure an inclusion on Elite Daily, that reached more than 10.1 million readers. In the article, Dr. Kwan explained how soaking in a cool bath, after laying out in the sun, can help soothe sunburns.

 

Dr. Ava Shamban • Health Online

Due to our strong relationships with beauty editors, celebrity dermatologist Dr. Ava Shamban was included on Health Magazine’s website, that reached more than 11.8 million readers. The article touched on a variety of serums that can help with acne scars and turned to Dr. Shamban for her top recommendation.