THIS WEEK IN THE SPOTLIGHT – NOV 5, 2018



Dr. Bill Dorfman • Forbes.com

The Spotlight PR team ensures that our clients have both traditional media exposure and a solid online presence. This week our PR team secured a feature for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman, on the digital business publication, Forbes.com. Placing Dr. Dorfman in front of more than 29.8 million readers, the article featured him and his new teeth whitening product, Mobile White.

 

Dr. Ava Shamban • Refinery29 Segment

Due to our PR team’s strong relationship with video producers, we secured a segment for celebrity dermatologist Dr. Ava Shamban, on Refinery29’s YouTube channel – with over 1.5 million subscribers! In the episode of Macro Beauty, Dr. Shamban walked viewers through the process of getting a vampire facial as well as its benefits, which include promoting the healthy activity of skin cells.

 

Dr. Elroy Vojdani • Bustle.com

As a result of our PR team’s persistent media outreach, we cemented a feature, for functional medicine pioneer Elroy Vojdani, MD, IFMCP, on the lifestyle publication for millennial women, Bustle.com – which reached more than 16.4 million readers! In the article, Dr. Vojdani discussed a number of bodily functions that signal a healthy gut.

 

Dr. Ava Shamban • Refinery29

Following the vampire facial segment, celebrity dermatologist Dr. Ava Shamban was featured in the transcribed article on Refinery29’s digital platform. Reaching more than 26.2 million readers combined, the article also was picked up by online publications, Yahoo!, GentNews.com, USA Online News and VidMid.com.

 

Dr. Robert Huizenga • Insider.com

We pride ourselves in our ability to garner media interest for our clients each and every week. This week, we attained a feature for celebrity physician, and sexual health expert, Dr. Robert Huizenga on the news website, Insider.com – which placed Dr. Huizenga in front of more than 14 million readers! In this feature, Dr. Huizenga shared his expertise on normal things that can occur to your body after having sex.

 

Dr. Ava Shamban • Reader’s Digest

The entire Spotlight team constantly cultivates and nurtures relationships with health & beauty editors. Our PR team secured a placement for celebrity dermatologist Dr. Ava Shamban on the notable digital publication, Reader’s Digest. Reaching over 3.5 million readers, Dr. Shamban addressed the misconceptions about skin care, giving the best advice as a dermatology ranger!

 

Dr. Bill Dorfman • Well+Good.com

Due to our skill, experience and media relationships, the Spotlight PR team secured a placement, for celebrity cosmetic dentist Dr. Bill Dorfman, on the digital lifestyle publication, Well+Good. Reaching more than 1.2 million readers, Dr. Dorfman shared ways to care for your teeth if you grind them in your sleep.

 

Dr. Ava Shamban • Shape.com

We always strive to place our clients in front of all the top digital editors. This week, we secured a feature, for celebrity dermatologist Dr. Ava Shamban, on the lifestyle platform, Shape.com – which reached over 3.5 million readers! In the article, Dr. Shamban discussed the benefits lactic acid can have on the skin.